Pricing, paywalls, and packaging decisions can dramatically impact product growth—but many teams struggle to design experiments that lead to clear revenue decisions. In this interactive session, Adam Lifshitz walks through how product teams can design and run monetization experiments that actually ship. Using real subscription scenarios, you’ll explore: • how to isolate variables in monetization tests • which metrics actually matter for subscription growth • when to gate features, bundle plans, or adjust pricing • how to balance user experience with revenue optimisation At key moments, the audience will vote on experiment decisions—from which variant to ship to which metric to prioritise—before revealing the real-world outcome and lessons learned. Walk away with practical frameworks for running monetization experiments that drive real product growth.