Where do you stand on the biggest debates in product-led growth? In this interactive opener, attendees physically move across the room to vote on bold PLG statements. Hear different perspectives from across the spectrum and unpack the assumptions shaping today’s product strategies. Topics include: • Does PLG stop working after a certain scale? • Should sales ever touch free users? • Is activation a feature event or a behavioural milestone? • Should product instinct ever override the data?

Join small-group discussions focused on the real challenges product teams face when scaling product-led growth. Roundtable topics include: • Reducing signup friction • Driving feature adoption • Improving free-to-paid conversion • Designing expansion triggers • Applying AI to onboarding and growth workflows